Snowdance Farm, New York State
Brandmark design and Application Guidelines
Since 2002, Mark and Susan Joffe raise free-range heritage livestock and poultry to supply the New York choice restaurants and private customers in the tristate area. As the business grows and the product line expands, so does the competition. In addition, the owners planned taking their produce nationally. When they felt the need for a unique identity, they called us.
A rustic black iron sign, as a symbol of unique craftsmanship and heritage, inspired us. We designed the brandmark that illustrates the farm's produce, from beef to eggs. Like the traditional old signs do, we opted to include the date of origin that will mark the passage of time, increasing the brand’s equity with every passing year.
To insure best and consistent reproduction of the brandmark we produced Application Guidelines that set the standard for the design of all client’s future business communications.
Brandmark design and Application Guidelines
Since 2002, Mark and Susan Joffe raise free-range heritage livestock and poultry to supply the New York choice restaurants and private customers in the tristate area. As the business grows and the product line expands, so does the competition. In addition, the owners planned taking their produce nationally. When they felt the need for a unique identity, they called us.
A rustic black iron sign, as a symbol of unique craftsmanship and heritage, inspired us. We designed the brandmark that illustrates the farm's produce, from beef to eggs. Like the traditional old signs do, we opted to include the date of origin that will mark the passage of time, increasing the brand’s equity with every passing year.
To insure best and consistent reproduction of the brandmark we produced Application Guidelines that set the standard for the design of all client’s future business communications.
